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Facebook Launches New Market Research App Called Viewpoints

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Facebook has launched a new market research app called Viewpoints on Monday, November 25, just a few months after the company launched an Android data collection app called Study to monitor what and how long users have access to other software on the Google-owned operating system.
Facebook Launches New Market Research App Called Viewpoints



“Today, we’re introducing Facebook Viewpoints, a new market research app that rewards people for participating in surveys, tasks, and research. We believe the best way to make products better is to get insights directly from people who use them. We’ll use these insights to improve products like Facebook, Instagram, WhatsApp, Portal and Oculus, and to benefit the broader community.” Facebook mentioned in a statement

The app gives users the opportunity to participate in Facebook surveys, tasks and research. As per a company post on its newsroom page, these insights will be used to gather feedback not only for Facebook but also for other platforms owned by the company such as Instagram, WhatsApp, Portal and Oculus.

Nevertheless, the research undertakings of Facebook are now live on in Viewpoints and Research. Facebook can’t look at how a person uses Viewpoints third-party applications, it only offers respondents or users incentives to complete surveys, test new items, and more.

Google has a similar market research app called Google Opinion Rewards that gives Android users Google Play credit and by answering survey questions through Paypal for iOS users.

Google has a similar market research app called Google Opinion Rewards that gives Android users Google Play credit and by answering survey questions through Paypal for iOS users.

Users will be required to create a Facebook Viewpoint account as per the study, after which they will be invited to join programs they can earn points through.

Users will be told about what data will be obtained, how it will be used, and how many points the consumer can receive from the report. Netflix Ending Support For Old Devices From December
Importantly, to apply you must be 18 years of age or older, and each program will have its own eligibility criteria. Now, the release is only available to people in the US with Facebook accounts, but next year expansion will be expanding globally and to various platforms.

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